16 Ways Color Affects Your Branding and Marketing

Jan 29

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

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Sustainability & Environmental Responsibility: Why it Matters

Dec 02, 2023

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

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5 Tips for Boosting Social Media Engagement

Nov 18, 2023

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

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The Power of Perceived Value

Jun 14, 2023

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...

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Generation Z vs. Millennials: What’s the Difference?

Apr 03, 2023

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

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Graphic Design Terms Everyone Should Know

Aug 30, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...

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6 Things You're Missing out on by Not Using Promotional Products

May 22, 2022

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

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